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March 9, 2023
6:00 PM - 8:30 PM
Portage Parks & Recreation Building
320 Library Lane
Portage, MI 49002
$40 per person (Registration required)
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IdeaWorx - Business Incubator: Marketing Tool Kit

Thursday, March 9, 2023

Transform your idea into reality by participating in business development programs and services at Portage IdeaWorx. IdeaWorx classes focus on food, arts, and science ideas and help turn your dream into a new business venture. Classrooms and a rentable commercial kitchen (coming soon) will offer a variety of programs in collaboration with the Small Business Development Center (SBDC) at Western Michigan University and MSU Extension. IdeaWorx offers a variety of topics to help launch your new business or grow an existing small business. Topics offered this fall and winter are listed below. Register today to start a new path as class sizes are limited.

Gain the competitive edge for your business through the magic of marketing! Learn the fundamentals of developing a market strategy, explore methods that help drive sales and earn a competitive advantage over the competition. Find out how marketing can be your greatest business tool and increase your marketing toolbox beyond social media and email newsletters. This class will discuss market analysis and research, competitive analysis and position, as well as product price, placement, and promotion, and finish up with strategy implementation.

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